How a Travel Agency Can Sell Tours on GetYourGuide

A travel agency can sell on GetYourGuide as a supplier only if it directly operates the tours it lists, is a registered business, and is based in a country GetYourGuide currently onboards. After that, the work is a verified account, a listing that passes review, a price that survives the commission, and reliable delivery until the first reviews arrive. Agencies that mainly resell other companies' tours aren't accepted as suppliers, and GetYourGuide points them to its partner program instead.

Step 1: Check that your agency qualifies

Most rejections that surprise agencies happen here, before any listing is written. GetYourGuide's eligibility page says it works with registered businesses and individual traders who directly operate their own tours, activities or attractions. It says it can't accept resellers or aggregators, online travel agencies, destination management companies, or unregistered private guides.

For a travel agency, the practical test is simple: for the tour you want to list, who runs it on the day? If your own guides, drivers, boats or vehicles deliver it, you can apply as its operator. If you book another company's tour and add a margin, GetYourGuide will treat you as a reseller.

Two more checks before you start:

Your country. GetYourGuide restricts onboarding from a list of countries. If yours is on it, read what to do when GetYourGuide doesn't accept your country first.
Your activity type. The restricted activities page excludes things like tip-based "free" tours, standalone transport rentals, accommodation, and shopping-focused listings.

Step 2: Prepare your documents before you register

Registration itself takes minutes. Verification is where most delays happen, usually because of details that don't match. According to GetYourGuide's verification guide, a registered company needs:

a valid government photo ID for the person completing verification
the legal company name exactly as it appears in the business registry, punctuation and accents included
the company registration number and registered address
the managing director's name
contact phone and email

You'll also take a live selfie that is checked against the ID. GetYourGuide says most verifications finish within minutes, manual reviews can take up to 48 hours, and you get three attempts in total. Use the third attempt only after you've found what went wrong.

GetYourGuide also asks for insurance information where applicable, and its onboarding page says you can't submit products for review until verification is complete and payment details are added. Check your liability cover and bank details before you start. Our supplier registration guide walks through the sign-up screens themselves.

Step 3: Set up how you get paid

GetYourGuide's payment types page lists bank transfer and, where available, PayPal as payout methods. Bank transfers are sent as local, SEPA or international transfers depending on where you're based and which currency you use. International transfers can carry fees charged by your bank or intermediary banks.

You also choose a payment cycle. Monthly payouts go out on the 5th business day of the month at no extra cost. Bi-weekly payouts go out around the 5th and the 20th, but GetYourGuide's payment cycle page says they add 2% to your commission on all bookings. For a new agency with thin margins, that 2% is worth working out in euros before you tick the box.

Step 4: Choose your first product carefully

This step gets less attention than it should. GetYourGuide's activity review guide names three common rejection reasons:

the activity is too similar to what's already on the platform
it doesn't meet quality standards
it doesn't fit a supported category

A rejected activity can't be resubmitted, and creating the same thing again won't change the outcome.

So don't lead with the tour every competitor already sells. Look at your destination on GetYourGuide as a traveler would and find the gap. GetYourGuide's guidance on unique activities suggests angles such as:

a language no one else offers
days or times that aren't covered
a different group format, like private or small group
a niche theme or an under-served audience
access or local expertise only you can provide

Step 5: Build a listing that passes review

GetYourGuide's activity quality guidelines are specific, and following them closely saves a round of rejections.

Title. Start with the location and say clearly what the activity is. No prices, no shouting in capitals. "Half-Day" is only for 4 to 7 hours and "Full-Day" for 8 hours or more.
Photos. Use your own clear, sharp photos of the actual experience. GetYourGuide says to avoid stock images, and the first photos carry the most weight.
Description. Accurate, complete and consistent. The location in the title should match the one in the description, and the text must be your own.
Options, not duplicates. If you run the same tour in two languages or two durations, add them as options inside one listing. Separate listings for near-identical activities aren't allowed.
No contact details. Phone numbers, emails, websites and social handles aren't allowed in listing text, and neither is encouraging travelers to book direct.

Step 6: Price it so the commission doesn't eat your margin

GetYourGuide doesn't charge to list an activity. It takes a commission on each successful booking, and on its pricing page it says the rate can vary by country and is shared after you sign up. Our commission explainer covers the details.

Work backwards from the net amount you need. As an example, if you need €35 per guest after commission and your rate turned out to be 30%, your retail price has to be €50, because 30% of €50 is €15. At 25%, the same €35 net would need a retail price of about €47.

Two pricing rules come straight from the quality guidelines. The displayed price has to include every mandatory fee needed to do the core itinerary, so an entrance ticket every guest must buy can't be left for later. And a single ticket can't cost more than €2,000 per person.

Step 7: Manage availability and bookings properly

Once a product is live, most of your standing on the platform comes from operations.

Cut-off times. Set how close to the start time people can still book. GetYourGuide lets you set different cut-off times for different time slots, so a morning pickup tour can close the night before while an afternoon walk stays open until shortly before it starts.
One source of truth for availability. If you also sell through your website, hotels or other platforms, overbooking is the easiest way to lose a good start. GetYourGuide supports connecting a reservation system so availability and bookings sync automatically. If you manage it by hand, update it every day.
Cancellations and no-shows. GetYourGuide's performance standards set a cancellation rate of 1.0% or lower and a no-show rate of 0.2% or lower, measured over a rolling 90 days. Missing them can get activities temporarily removed. For an agency, that means a backup guide and a backup vehicle for every departure.

We cover the day-to-day side in more depth in how a GetYourGuide supplier account works.

Step 8: Earn your first reviews

A new listing has no reviews, and that's the slowest part of starting out. You can't shortcut it. GetYourGuide's reviews page says it emails each customer an invitation to review, followed by two reminders. It doesn't accept reviews written by the supplier, or reviews that are manipulated or come from a conflict of interest.

What you can control is the experience:

clear meeting instructions before the day
a guide who starts on time
a tour that matches the listing
fast answers when something goes wrong

Reply to reviews too, especially critical ones. A calm, specific reply helps the next traveler decide. Doing well here also protects the account, because the problems that get accounts restricted often start as a pattern in reviews. See what triggers a disabled account.

Common reasons agencies get stopped

Put together, these are the points where applications fail, roughly in the order you'll meet them:

Reseller status. The agency doesn't operate the tour it wants to list.
Restricted country or activity type. Nothing in the application can fix this.
Verification mismatch. Wrong business type, or company details that don't match the registry exactly.
Missing payment or insurance details. These block product submission.
A product that's too similar to what's already listed in the destination.
Listing quality. Stock photos, a title without the location, fees left out of the price, or contact details in the text.

FAQ

Can a travel agency become a GetYourGuide supplier?

Yes, if it directly operates the tours it lists and is a registered business in a country GetYourGuide currently accepts. Agencies that only resell other companies' tours aren't accepted as suppliers.

How long does it take to start selling?

Registration takes minutes and verification usually takes minutes to 48 hours. GetYourGuide says most activities are reviewed within a few days. Time spent fixing mismatched documents or rewriting a listing comes on top of that.

What commission will my agency pay?

GetYourGuide says the rate can vary by country and is shared after you sign up. It charges nothing to list. Choosing bi-weekly payouts adds 2% to your commission.

Can I list the same tour in several languages?

Yes, as options within one listing. Separate listings for near-identical activities aren't allowed.

My activity was rejected. Can I fix it and resubmit?

Not the same activity. GetYourGuide says rejected activities can't be resubmitted and a copy won't get a different result. You'd need a genuinely different product.

Can I ask customers to book directly with us next time?

Not through GetYourGuide. Listings can't include contact details or encourage direct booking. Keep direct marketing to your own channels.

If you have questions about your own situation, you can get in touch through our contact page.